In more recent years, Simeon recruited a team of fellow creatives and brought them together under the name VIVIDA. Together, they now deliver creativity for some of the biggest brands in the world, including Burberry, Barclays, Lloyds Banking Group and Sky, and also support charitable projects across the globe.
Simeon and VIVIDA now focus on making complex subjects simple, using storytelling and innovation including video and virtual reality, incorporating game engine technologies.
"One thing I'm very proud of is having moved from starting off as being a passionate amateur, then being involved in very high-end weddings and being able to successfully migrate and move over to corporate and commercial," says Simeon. "This has involved growing the business from being me by myself to having a team of seven or eight. Overall, my proudest achievement is actually the journey of where we've gone."